Filo
When it comes to a family business, it’s always a big challenge to gather criteria and try to make sure everyone feels represented in some way.
BRANDING
We helped a family define their tea shop, aligning visions to create an authentic concept based on their Arabic roots.
Branding
We explored the tradition of tea and designed a unique space with a fresh narrative and immersive identity.





Development
The Tearapy House was born as an immersive experience, a surreal refuge where tea transforms into well-being.
We merge Arabic tradition, innovative design, and hospitality to create a unique tea experience.

Creating identity and experience around tea
The Results
A cozy place with a magical atmosphere and a selection of teas designed to offer moments of relief and connection.

Filo |
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Client | Filo Mercado Social |
Creativity | Fuego |
Date | 2022 |