{"id":1118,"date":"2025-05-20T19:02:04","date_gmt":"2025-05-20T23:02:04","guid":{"rendered":"https:\/\/fuego.jorgearancibia.com\/?post_type=manifesto_portfolio&#038;p=1118"},"modified":"2025-06-14T12:36:58","modified_gmt":"2025-06-14T16:36:58","slug":"fluxito","status":"publish","type":"manifesto_portfolio","link":"https:\/\/www.fuegocompany.com\/en\/casos\/fluxito\/","title":{"rendered":"Fluxito de Copec"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section small row_padding_top row_padding_bottom\" data-bgcolor=\"#0c0c0c\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-mask-fill no-margins\">BRANDING<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\">MOTION<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\">DISE\u00d1O<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-opacity\">Hasta ahora la mayor\u00eda de los servicios de tecnolog\u00eda de energ\u00eda solar era para las empresas. Pero COPEC di\u00f3 un pas\u00f3 importante en la innovaci\u00f3n de nuevas energ\u00edas con COPEC FLUX que se especializa en tecnolog\u00eda para hogares con soluciones de energ\u00eda solar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full\" data-bgcolor=\"#0c0c0c\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-scrolling-panels panels\" data-widthratio=\"0.6\"><div class=\"panels-container\">\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/43420a187308291.6585778fd5f21.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/1150b6187308291.6585778fcff59.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/3f2e26187308291.6585778fd4e10.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/5ce43c187308291.6585778fd21ca.jpg\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/3f2e26187308291.6585778fd4e10.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/1150b6187308291.6585778fcff59.webp\" alt=\"\" \/><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section small row_padding_top row_padding_bottom has-clip-path\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-left\">Branding<\/h4>\n\n\n\n<p class=\"has-text-align-left\"><span class=\"has-mask-fill\">La marca era muy t\u00e9cnica, acostumbrada a funcionar en el mundo b2b antiguo donde el posicionamiento no es muy importante. Por lo que trabajamos en alinear su identidad visual a los est\u00e1ndares de comunicaci\u00f3n de Copec, y con el fin de generar diferenciaci\u00f3n y hacer que el contenido sea m\u00e1s amigable para las familias, creamos este personaje de marca que se inspira en los t\u00e9cnicos solares que hacen las evaluaciones y posterior instalaci\u00f3n de los proyectos en las casas.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_bottom\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<div class=\"reveal-gallery\"><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/3f2e26187308291.6585778fd4e10.webp\" alt=\"\" \/><\/div><div class=\"reveal-img-fixed\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/1150b6187308291.6585778fcff59.webp\" alt=\"\" \/><\/div><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/43420a187308291.6585778fd5f21.webp\" alt=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section small row_padding_top row_padding_bottom\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-left\">Desarrollo<\/h4>\n\n\n\n<p class=\"has-text-align-left\"><span class=\"has-mask-fill\">Fluxito requiri\u00f3 un trabajo profundo de personaje para construir su anatom\u00eda, pero adem\u00e1s para acercarlo fielmente al mundo de los t\u00e9cnicos solares, por lo que uno de los puntos importantes es que Fluxito deb\u00eda cumplir con todas las medidas de seguridad que le exige la normativa chilena para ser un t\u00e9cnico certificado y calificado. <\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/43420a187308291.6585778fd5f21.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/1150b6187308291.6585778fcff59.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/43420a187308291.6585778fd5f21.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/5ce43c187308291.6585778fd21ca.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery bw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/43420a187308291.6585778fd5f21.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/1150b6187308291.6585778fcff59.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/5ce43c187308291.6585778fd21ca.jpg\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<!-- Video Player --><div class=\"video-wrapper \"><div class=\"video-cover\" data-src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/43420a187308291.6585778fd5f21.webp\"><\/div><video class=\"bgvid\" controls preload=\"auto\" ><source src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/Fluxito-360o.mp4\" \/><\/video><div class=\"control\"><div class=\"btmControl\"><div class=\"progress-bar\"><div class=\"progress\"><span class=\"bufferBar\"><\/span><span class=\"timeBar\"><\/span><\/div><\/div><div class=\"video-btns\"><div class=\"sound sound2 btn\" title=\"Mute\/Unmute sound\"><i class=\"fa fa-volume-up\" aria-hidden=\"true\"><\/i><i class=\"fa fa-volume-off\" aria-hidden=\"true\"><\/i><\/div><div class=\"btnFS btn\" title=\"Switch to full screen\"><i class=\"fa fa-expand\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><!--\/Video Player -->\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section small row_padding_bottom has-animation\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\"><\/h3>\n\n\n\n<p class=\"has-text-align-center has-opacity has-large-font-size\">Copec Flux era una marca que hasta ese minuto no ten\u00eda una estrategia de posicionamiento, por lo que su llegada al mundo residencial les exigi\u00f3 convertirse en otro tipo de marca. Nuestro personaje, se convirti\u00f3 en un fuerte recurso para llegar de otra manera a las personas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<figure class=\"wp-block-manifesto-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/1150b6187308291.6585778fcff59.webp\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-left\"><div class=\"outer\"><div class=\"inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Fluxito, m\u00e1s que un personaje, una extensi\u00f3n de la marca<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-mask-fill\"><\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-large-font-size wp-elements-6b29f4405a80696f4db3ed28c955bab8\">El Resultado<\/h4>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color has-link-color wp-elements-49395b3f210c754d63ab4e2ba72900c6\"><span class=\"has-mask-fill\">Poco a poco la marca consolida su posici\u00f3n de l\u00edder en la categor\u00eda de energ\u00eda solar para casas, manteniendo hasta el momento la misma identidad que creamos y la misma estrategia de posicionamiento que definimos, lo que les ha permitido desarrollar un crecimiento constante y alcanzar sus exigentes metas comerciales. Fluxito en tanto, ha seguido cumpliendo su misi\u00f3n como t\u00e9cnico, educando a los hogares sobre los beneficio de la energ\u00eda solar de Copec.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full has-clip-path\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-manifesto-gutenberg-parallax-image has-parallax has-parallax-content has-animation\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/05\/411807187308291.65858b5d4306e.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n","protected":false},"template":"","portfolio_category":[8,34,12],"class_list":["post-1118","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-diseno","portfolio_category-3d","portfolio_category-branding"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio\/1118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio"}],"about":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/types\/manifesto_portfolio"}],"wp:attachment":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/media?parent=1118"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}