{"id":1352,"date":"2025-06-12T23:42:28","date_gmt":"2025-06-13T03:42:28","guid":{"rendered":"https:\/\/www.fuegocompany.com\/?post_type=manifesto_portfolio&#038;p=1352"},"modified":"2025-06-20T00:51:53","modified_gmt":"2025-06-20T04:51:53","slug":"la-tienda-de-carolina","status":"publish","type":"manifesto_portfolio","link":"https:\/\/www.fuegocompany.com\/en\/casos\/la-tienda-de-carolina\/","title":{"rendered":"La Tienda De Carolina"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section small row_padding_top\" data-bgcolor=\"#1146cc\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-mask-fill no-margins\">BRANDING<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\">MOTION<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\">DISE\u00d1O<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-opacity\">La Tienda de Carolina nunca hab\u00edan hecho una campa\u00f1a, pero llevaban a\u00f1os siendo especialistas en el lino italiano, el desaf\u00edo era crear una comunicaci\u00f3n que sacara el producto de la estacionalidad del verano y de paso nos ayudara a posicionar la marca en el siguiente nivel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full row_padding_top row_padding_bottom\" data-bgcolor=\"#1146cc\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-17-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-23-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-05-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-03-scaled.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small row_padding_top row_padding_bottom\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-left\">Desarrollo<\/h4>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color has-link-color wp-elements-91ddacf70fd6660580354c99556df48a\"><span class=\"has-mask-fill\">El lino es un textil ligero, c\u00f3moda, con caida, que te da libertad<\/span>. Por lo que es un atuendo que te permite ser como eres realmente, sin treatar de mantener la compostura. Ese estilo de vida lo definimos como una actitud desfachatada y al ser nuestro producto de origen italiano, quisimos conectar la marca con ese origen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal has-animation\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\" \"><a class=\"video-link\" href=\"https:\/\/vimeo.com\/870615762\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-21-scaled.webp\" alt=\"\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full row_padding_top row_padding_bottom\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-16-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-09-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-11-scaled.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1385\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/20230829_LTDC22212.gif\" alt=\"\" class=\"wp-image-1385\"\/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small row_padding_top row_padding_bottom has-animation\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\"><\/h3>\n\n\n\n<p class=\"has-text-align-left has-opacity has-large-font-size\">&#8220;Sfacciatezza&#8221; es vivir con ese estilo italiano, de disfrutar la vida con libertad, sinti\u00e9ndote c\u00f3modo contigo mismo gracias a un textil de gran nobleza y calidad.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<figure class=\"wp-block-manifesto-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-20-scaled.webp\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-left\"><div class=\"outer\"><div class=\"inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full row_padding_top row_padding_bottom\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-09-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-15-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-2023-Graficas-1920X1080px-04-scaled.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-id=\"1387\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/20230829_LTDC21872.gif\" alt=\"\" class=\"wp-image-1387\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" data-id=\"1386\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/LTDC-Campana-Campana-2023-Posts-1080x1080px-19.gif\" alt=\"\" class=\"wp-image-1386\"\/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-large-font-size wp-elements-6b29f4405a80696f4db3ed28c955bab8\">El Resultado<\/h4>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color has-link-color wp-elements-299c152d4e33bae453ee0523f2c5aec0\"><span class=\"has-mask-fill\">La marca logr\u00f3 consolidar su trayectoria en la industria de la moda como un especialista en lino italiano, como una marca que representa un estilo de vida y no las tendencias del momento. Resalt\u00f3 su producto estrella, el v\u00ednculo con un origen sin\u00f3nimo de calidad como es Italia y transformando la nobleza del textil en una actitud de marca que los posiciona y los diferencia del resto.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full has-clip-path\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-manifesto-gutenberg-parallax-image has-parallax has-parallax-content has-animation\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Macbook-Mockup-scaled.jpg\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n","protected":false},"template":"","portfolio_category":[37,36],"class_list":["post-1352","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-advertising","portfolio_category-content"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio\/1352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio"}],"about":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/types\/manifesto_portfolio"}],"wp:attachment":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/media?parent=1352"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}