{"id":1410,"date":"2025-06-13T20:02:01","date_gmt":"2025-06-14T00:02:01","guid":{"rendered":"https:\/\/www.fuegocompany.com\/?post_type=manifesto_portfolio&#038;p=1410"},"modified":"2025-06-24T22:41:59","modified_gmt":"2025-06-25T02:41:59","slug":"open","status":"publish","type":"manifesto_portfolio","link":"https:\/\/www.fuegocompany.com\/en\/casos\/open\/","title":{"rendered":"Open"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section small row_padding_top\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-mask-fill no-margins\">BRANDING<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\">MOTION<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\">DISE\u00d1O<\/p>\n\n\n\n<p class=\"has-mask-fill no-margins\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-opacity\">Open no hab\u00eda podido construir una identidad que los diferenciara, pero no quer\u00eda tocar mucho su logo ya que era nuevo. El desaf\u00edo era darle a la marca una narrativa y mundo visual que la hicieran \u00fanica.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full change-header-color\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-2021-Proceso-OK-11-_1_-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-L6-Ajustes-09-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-L6-Ajustes-17-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-L6-Ajustes-16-scaled.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery bw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-2021-Proceso-OK-04-1-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-L6-Ajustes-12-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-L6-Ajustes-07-scaled.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-left\">Desarrollo<\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-1d08ffdafa4958df14a5e89190f68f78\" style=\"color:#2020e9\"><span class=\"has-mask-fill\">A partir de la &#8220;O&#8221; de Open, hicimos el ejercicio de abrir la circunferencia, descomponer las piezas y crear unos patrones abiertos que le permitian retirerar un elemento y construir diferenciaci\u00f3n con consistencia y versatilidad.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-scrolling-panels panels\" data-widthratio=\"0.6\"><div class=\"panels-container\">\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-2021-Proceso-OK-IG-BHNCE-15.gif\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/01-LOGO_C_LOGO-BASE.gif\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/03-TRANS-GENERICA_C.gif\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-2021-Proceso-OK-IG-BHNCE-38.gif\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Branding-Open-2021-Proceso-OK-IG-BHNCE-03.gif\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"panel\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/02-TRANS-GENERICA_C.gif\" alt=\"\" \/><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small change-header-color has-animation\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\"><\/h3>\n\n\n\n<p class=\"has-text-align-center has-opacity has-text-color has-link-color has-large-font-size wp-elements-6b0b8d783f3cbe02fd8084b315866ce0\" style=\"color:#2020e9\">Esta apertura de la identidad nos sirvi\u00f3 para poner en el centro a las personas y la cultura de marca.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"reveal-gallery\"><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/3.gif\" alt=\"\" \/><\/div><div class=\"reveal-img-fixed\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/4.gif\" alt=\"\" \/><\/div><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/6.gif\" alt=\"\" \/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-link-color has-large-font-size wp-elements-6b29f4405a80696f4db3ed28c955bab8\">El Resultado<\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-2222891169e2be0387806451435732f9\" style=\"color:#2020e9\"><span class=\"has-mask-fill\">Open logr\u00f3 encontrar su lenguaje visual a partir de sus propios elementos de marca, algo que les permite crear diferenciaci\u00f3n, ser una marca consistente, pero lo suficientemente versatil para sorprender en cada comunicaci\u00f3n sin perder su esencia.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery fw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Manual-de-Diseno-SOG-7-pantalla-1.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/mockup-wide-billboard-1-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Subway-Advertising-Board-Mockup-PSD-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Billboard_horizontal_2.psd-1.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-moving-gallery moving-gallery bw-gallery\"><ul class=\"wrapper-gallery\">\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Vetical-billboard_OPEN_02-1-scaled.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Subway-billoard-Mockup-1.webp\" alt=\"\" \/><\/li>\n\n\n\n<li><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/fabric-bag-mockup-1.webp\" alt=\"\" \/><\/li>\n<\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section normal row_padding_top row_padding_bottom change-header-color has-animation\" data-bgcolor=\"#2020e9\" style=\"text-align:left\">\n<figure class=\" \"><a class=\"video-link\" href=\"https:\/\/vimeo.com\/666983588\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-15-a-las-7.19.40\u202fp.m.png\" alt=\"\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full change-header-color has-clip-path\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-manifesto-gutenberg-parallax-image has-parallax has-parallax-content has-animation\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/www.fuegocompany.com\/wp-content\/uploads\/2025\/06\/01-LOGO_H_LOGO-COLOR1-2.gif\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-center\"><div class=\"outer\"><div class=\"inner\"><\/div><\/div><\/div><\/figure>\n<\/div>\n","protected":false},"template":"","portfolio_category":[8,12,35],"class_list":["post-1410","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-diseno","portfolio_category-branding","portfolio_category-motion"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio"}],"about":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/types\/manifesto_portfolio"}],"wp:attachment":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/media?parent=1410"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}