{"id":1619,"date":"2025-06-16T13:25:41","date_gmt":"2025-06-16T17:25:41","guid":{"rendered":"https:\/\/www.fuegocompany.com\/?post_type=manifesto_portfolio&p=1619"},"modified":"2025-12-16T17:56:04","modified_gmt":"2025-12-16T20:56:04","slug":"laboratorios-chile","status":"publish","type":"manifesto_portfolio","link":"https:\/\/www.fuegocompany.com\/en\/casos\/laboratorios-chile\/","title":{"rendered":"Laboratorios Chile"},"content":{"rendered":"\n
\n
\n
\n

BRANDING<\/p>\n\n\n\n

MOTION<\/p>\n\n\n\n

DISE\u00d1O<\/p>\n<\/div>\n\n\n\n

\n

Convertimos una promesa de marca (\u201ccuidar lo nuestro\u201d) en una experiencia concreta: llevar el cuidado al hogar. En vez de hablar desde lo t\u00e9cnico, construimos una narrativa simple y cotidiana que baja la salud a una acci\u00f3n posible, pedir y resolver. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Branding <\/h4>\n\n\n\n

Definimos un lenguaje directo y tranquilizador, centrado en confianza y cercan\u00eda. La marca se expresa como compa\u00f1\u00eda: clara, ordenada y humana, eliminando fricciones y dudas (\u201c\u00bfc\u00f3mo funciona?\u201d, \u201c\u00bfqu\u00e9 tengo que hacer?\u201d). <\/p>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/div>\n\n\n\n
\"\"<\/div>\n\n\n\n
\"\"<\/div>\n\n\n\n
\"\"<\/div>\n\n\n\n
\"\"<\/div>\n\n\n\n
\"\"<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n

Paso a paso<\/h4>\n\n\n\n

1. Explicar el servicio en pasos simples.
2. Reforzar credenciales sin abrumar.
3. Transformar \u201cmiedo a lo m\u00e9dico\u201d en \u201ccontrol y tranquilidad\u201d<\/p>\n<\/div>\n\n\n\n

\n
    \n
  • \"\"<\/li>\n\n\n\n
  • \"\"<\/li>\n\n\n\n
  • \"\"<\/li>\n<\/ul><\/div>\n\n\n\n
      \n
    • \"\"<\/li>\n\n\n\n
    • \"\"<\/li>\n\n\n\n
    • \"\"<\/li>\n<\/ul><\/div>\n<\/div>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n
      \n
      \n
      \n

      Contar en simple lo t\u00e9cnico
      y que la experiencia sea la que hable<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n
      \n
      \"\"<\/div>
      \"\"<\/div>
      \"\"<\/div><\/div>\n<\/div>\n\n\n\n
      \n
      \"\"<\/figure>\n<\/figure>\n\n\n\n
      \n
      \"\"\/
      \n
      \n
      \n

      El cuidado no se predica: se facilita. Cuando la experiencia es simple, la confianza se vuelve acci\u00f3n.<\/h2>\n<\/div>\n\n\n\n
      \n

      <\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n\n
      \n
      \"\"\/
      <\/div><\/div><\/div><\/figure>\n<\/div>\n","protected":false},"template":"","portfolio_category":[8,12,38,35],"class_list":["post-1619","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-diseno","portfolio_category-branding","portfolio_category-corporate-design","portfolio_category-motion"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["es","en"],"languages":{"es":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio\/1619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/manifesto_portfolio"}],"about":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/types\/manifesto_portfolio"}],"wp:attachment":[{"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/media?parent=1619"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.fuegocompany.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}